Since the language reached a respectable level and that allowed to break the communication barriers the editors and writers have been an important part of the society, unless we develop a better means of communication, registration and transmission of information more efficient than the written system this will be part of us as a society, it is for this reason that techniques and processes arise that are applied to projects of different nature to encourage the community through various writings to perform some action, acquire some good or service or make a simple purchase Copywriting is if the set of tools, techniques, processes and other employees for the creation of these texts is if the set of tools, techniques, processes and other employees for the creation of these texts more efficient than the written system this will be part of us as a society, therefore arise techniques and processes that are applied to projects of different nature to encourage the community through various writings to perform some action, acquire some good or service or make a simple purchase Copywriting is whether the set of tools, techniques, processes and other employees for the creation of these texts.

Although advertising and marketing, as well as information campaigns have reached levels higher than writing retains an important place in society and for different media, knowing that it is Copywriting, as the professional Jesus Dugarte says in his blog, you need to understand some things like how to use it to attract readers through a text, this set of tools and features goes beyond simply writing, is a discipline, which incorporates strategies of social psychology, in order to attract the public through these strategies, with which you can use various types of writing being the most prominent persuasive writing, who carries out this strategy is the same publisher, there is no magic formula this system also focuses on the constant study on the different tools applied as well as field statistics on consumers and the market to generate texts that fit within this context.