It is essential to have a good platform to manage mass mailings if we are looking to successfully develop an email marketing campaign. Among the most used marketing softwares we can find Mailrelay, Mailchimp and Send in Blue. Knowing these email marketing software features will allow you to choose the one that better suits the objectives you have set to connect with your target audience.

Despite the creation of new ways for companies to connect with customers, such as social media, WhatsApp and blogs, email still remains a very important way to communicate directly with target audiences.

It can be said that email was born at the same time as the emergence of the internet, and since then it has remained a very versatile and functional way to communicate. All the advantages of this communication channel have been taken advantage of by companies, which is why email marketing or mass mailing has always been an effective and economical way to keep in touch with potential customers.

One of the most important aspects that should be taken into account when running an email marketing campaign is that you must have access to reliable software for sending mass mailings with good functions and features, and if it is free, so much the better.

A look at the best known email marketing software

A good way to determine which email marketing software is better for your objectives is to review the features of the most popular ones in the market. In this sense, it is appropriate to compare send in blue vs mailchimp vs Mailrelay, considering that these are the most popular email marketing management platforms currently used.

One of the main aspects to review when comparing these software is how many emails each can send per month and to how many contacts. In the case of Send in Blue, this platform offers 300 free emails per day, which means that you can send 9,000 emails per month to the same number of different recipients.

The disadvantage here is that you would have to divide the database into a smaller number of subscribers to send to a different group each day, which complicates and slows down the whole mailing process.

As far as Mailchimp is concerned, the free account can send up to 10,000 emails per month and upload up to 2,000 contacts.

While Mailrelay is in its free plan it is quite simple to understand, unlike the previously mentioned software that are not usually clear in their offerings. Mailrelay gives their users the ability to send 80,000 to a database of 20,000 contacts.

Other characteristics to compare

Another important aspect to review is the statistics, that is, the possibility of evaluating the reach of the mass mailing campaign. In the case of Mailchimp, this platform provides users with some kind of statistics but nothing detailed, while Send in Blue does not offer statistics on openings or click-through rates in free or paid accounts.

In the case of Mailrelay it is possible to easily and quickly measure and analyse the results in order to optimise the email marketing campaign on the fly. You can monitor clicks, subscriber activity, geographic statistics and even customer’s impressions.

The use of your own or generic domain is important, as this is a relevant aspect for the brand. In the case of Mailchimp, users with a free plan cannot set up their own domain, while the Mailrelay and Send in Blue platforms do offer this possibility.

An important aspect to check is also whether the software puts its logos on the emails it sends or any kind of advertising that could distract the customers. In the case of Mailchimp and Send in Blue, they do insert their logos and certain promotional ads in the emails sent from their free plan.

This does not happen with Mailrelay, which only requires its users to follow them on social networks, which obviously does not mean any sacrifice on our side, but on the contrary, it allows customers to be updated on all the news of the platform.

The technical support offered by email marketing management platforms is also an important factor to evaluate when comparing mass email software. It is fundamental to have access to a good support service without having to  pay extra for, which could mean a higher cost that is sometimes difficult to afford.

In general, free accounts do not provide technical support, and if they do, it is limited. For example, Mailchimp does provide support, but only via email, which in times of urgent matters is not entirely efficient. This support lasts only 30 days after the account is opened.

Send in Blue does not offer support for free accounts, nor does it offer support for cheaper accounts. It is only offered on premium plans and only via email.

The reality is different in Mailrelay provides users with all the support modalities in its free management plans. This includes real-time chat (not bot), telephone, email and tickets.

The conclusion

There are still some features regarding email marketing software to be reviewed, however, with what has been previously mentioned, we can conclude at a glance that one of the best options available is Mailrelay. It offers 80 thousand emails with a database of up to 20 thousand users.

In addition, it offers the possibility of having your own domain which reflects an excellent corporate image, offers free support in all modalities: via telephone, chat without bots, email and tickets. It also allows you to control everything related to statistics, ranging from click-through rates, openings, subscriber activity and much more.

Other favourable features offered by Mailrelay include automated RSS feeds, real-time segmentation, flexible audiences, SMTP server at no extra cost, support chat available in your control panel, dynamic newsletters, first send wizard and more.

So if you are looking for a good and reliable mass email marketing software for your campaigns, look no further, Mailrelay is probably the best option, and best of all, completely free.